Today Grapefruit turned 10.
Ten years ago, me, Marius Ursache and Stefan Călin Liuțe joined forces and created Grapefruit (back then called ‘Grapefruit Design’). We were the first in Romania to tell and do many things about corporate and brand identity, naming, brand manuals and web sites.
The alarm clock projected its cardioid waking field over the bed. The substance of his dream started to fade away and crisp reality was pouring in…
“Damn it, not again, not when I’m dreaming of her” he shouted, kicking away the clock’s antenna towards the wall. He closed his eyes, she was still there: soft and warm, sleeping in his arms and slowly fading away.
He opened his eyes — she was gone. Continue reading →